Executive Management

Born in Mallorca in 1977. Industrial Engineer from the Polytechnic University of Catalonia (UPC) and the University of Bielefeld (Germany). Subsequently Master’s degree in Digital Business (MIB) from ISDI, PDD from IESE in Madrid and various executive programmes at schools such as IE in Madrid, or EMST in Berlin.

Guillermo has more than twenty years of management and leadership experience in industrial companies, both multinationals such as Robert Bosch GmbH or Thyssenkrupp AG as well as family companies such as Trilux, covering the automotive, vertical transport, lighting, glass and energy sectors. Guillermo has developed his professional career living in different multicultural and geographical environments such as Spain, Germany, China and the Middle East.

José María joined AIRTIFICIAL as Chief Financial Officer in December 2022.

For the last fifteen years he has worked in one of the Big Four professional services firms with an international presence providing audit services to clients from various sectors, mainly listed banking groups.

In addition, he has extensive experience in coordinating the tasks of the specialists who collaborate in these processes (FRM, Financial Instruments Group, Tax, Pensions, Transfer Pricing, Forensic, etc.), as well as those carried out by the different teams responsible for the work in foreign countries.

José has managed highly complex processes, due to the number of companies involved, the applicable regulations, the magnitude of the operations or the cross-border implications, among others.

Rosario López Cuenca is the head of the Aerospace and Defence unit. In this position, Rosario is responsible for developing the unit’s capabilities and maximising its potential. She leads a team of 420 professionals located in four manufacturing plants and a technical office, serving customers on five continents.

With 25 years of experience, 21 of which within the aerospace industry, Rosario has been involved in the development of the A380, A350, A400M and most recently Falcon 10X programmes. He joined the company in 2

At Airtificial CW since 2018. In his 29 years of professional experience, 18 of which outside Spain, he has worked in large international engineering, infrastructure and consulting projects; and in different positions from project to senior management of various engineering companies with global presence.

Luis holds a degree in Civil Engineering from the Polytechnic University of Madrid and an Executive MBA in Sustainable Economy.

Chemical Engineer from the Complutense University of Madrid, Mining Engineer from the Polytechnic University of Catalonia, MBA from the Edinburgh Business School and PDG from IESE.

He has 30 years of international experience in the Automotive, Mining, Fertilizer, Chemical, Food and Packaging sectors, having spent the last 12 years in General Management positions.

Specialist in managing high performance teams in complex, dynamic and growing environments, designing and enabling the implementation of business strategies to achieve objectives.

Extensive practical experience in the areas of operational efficiency, financial management, HR policies, R&D&I strategies, international expansion, market share increase and market diversification, focused on value creation, transferring market and customer needs to the entire organisation.